What is Design?

Design is a tool for the realisation of innovation. It is the activity of conceiving and developing a plan for a new or significantly improved product, service or system that ensures the best interface with user needs, aspirations and abilities, and allows for aspects of economic, social and environmental sustainability to be taken into account.

European Commission.This definition was proposed in June 2009 as part of the public consultation on ‘design as a driver of user-centred innovation’ and was supported by 78% of respondents

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